Executive Summary of Sun Cosmetics, Inc. :: Business Management Cosmetics Australia Essays

Executive Summary of Sun Cosmetics, Inc. There atomic number 18 many components to a successful organization, among them is a steadyflow of forward-looking products that are consistently produced to heights standards,available to customers when and where they are needed, and backed with officiousservice and support. We depart demonstrate the viability of capturing asignificant market per centum of sunscreen products Down Under. We ordain inform youof our unique market gate plans, our unique product and its marketableattributes. We leave layout our target markets and their demographic information,and we will conclude with the profitability remarks necessary to gain yourconfidence and investment.Sun Cosmetics, Inc., the bring up company, was founded in 1955 and has been apublicly held company since 1973. It was incorporated in the e say ofMassachusetts. Any U.S. legal conflicts f on the whole under the jurisdiction of theMassachusetts state court system. Its annual North Am erican sales of sunscreenproducts are in excess of $20 billion. Sun Cosmetics created Oceanasdevelopment team for the transport purpose of penetrating Australias regionalmarkets. Its members were selected based on their cultural detention andadaptability, their research expertise, and their discerning abilities with twainprimary and secondary data.Cheri Brown, Vice chair of International OperationsRobert Roy, coach of International Sales & MarketingHelen Quinn, Director of Cultural AdaptationBecky Barth, Director of Research & DevelopmentSun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &Company Limited to work in commensurate positions and pay grades. The trainingand marketing guidance is invaluable from both perspectives.Product introduction and formulationDue to the high incident of bark cancer Down Under, primarily originating inyoung children, we run through actual an additive that enables parents and childrento see that this sunscreen has in fact been applied to all areas of exposed skin.This additive is a coloring agent that fades approximately tether minutes afterapplication. Taking advantage of the Sydney 2000 Olympic Summer Games approach,we have incorporated the additive with an olympic theme OceanaGold, Silver & Bronze. The coloring agents will actually be gold,silver or bronze according to the denounce of the particular sunscreen purchased.In addition to these choices, each color would be available in several degreesof sun protection factor (SPF) SPF4, SPF8, SPF15 & SPF30 (SPF4 creation the leastand SPF30 being almost total sunblock). Oceana is a non-greasy water loathsomesunscreen with aloe vera gel, vitamin E and is paba free.Incidence of skin cancerThe high incidence of skin cancer in Australia is the reason for our choice ofthis product. kowtow cancer has been on the rise due to environmental issues