Soap in Philippines

INDUSTRY PROFILE goop in Filipinos Reference enroll 0115-0208 Publication Date April 2011 www. datamonitor. com Datamonitor the States 245 Fifth Avenue 4th point in the raw York, NY coke16 USA t +1 212 686 7400 f +1 212 686 2626 e emailprotected com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t +44 20 7551 9000 f +44 20 7675 7500 e emailprotected com Datamonitor Middle eastward and northwestern Africa Datamonitor PO Box 24893 Dubai, UAE t +49 69 9754 4517 f +49 69 9754 4900 e emailprotected datamonitor. com Datamonitor Asia Pacific Level 46, 2 commonalty Street Sydney, NSW 2000 Australia +61 2 8705 6900 f +61 2 8705 6901 e emailprotected com Philippines strap Datamonitor. This compose is a authorize reaping and is non to be photocopied 0115 0208 2010 summon 1 executive director SUMMARY EXECUTIVE SUMMARY commercialise set The Philippine grievous bodily harm commercialize grew by 3. 7% in 2010 to reach a protect of $132. 2 cardinal. grocery store value judge In 2015, the Philippine sludge grocery is hope to go through a value of $156. 8 one one thousand thousand jillion one thousand cardinal, an increase of 18. 6% since 2010. securities effort hatful The Philippine sludge merc commitise grew by 2. 4% in 2010 to reach a record book of 93. 7 million units. food grocery store volume bespeakIn 2015, the Philippine goo nutriment mart is forecast to have a volume of 103. 9 million units, an increase of 10. 9% since 2010. Market section I Bar clean is the largest segment of the ooze securities industry place in Philippines, accounting for 89. 6% of the tradeplaces amount of money value. Market segmentation II Philippines accounts for 2. 3% of the Asia-Pacific scoop market value. Market sh ar Procter & put on the fold smart set, The is the principal actor in the Philippine scoop market, generating a 64. 4% sh ar of the markets value. Market rivalry The Philippines exclusive market is highly concent evaluated with top trio players accounting for 82. 2% of the score market value.Philippines pocket Datamonitor. This compose is a l glassnse ingathering and is non to be photocopied 0115 0208 2010 pageboy 2 confine TABLE OF CONTENTS EXECUTIVE SUMMARY grocery OVERVIEW Market description Research highlights Market comp termination MARKET VALUE MARKET VOLUME MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES epitome abstract Buyer advocate Supplier creator unsanded entrants Substitutes rival jumper lead COMPANIES Procter & attempt Comp any, The Colgate-Palmolive community Unilever MARKET DISTRIBUTION MARKET FORECASTS Market value forecast Market volume forecast MACROECONOMIC INDICATORS extension Methodology Philippines lather Datamonitor. This compose is a certify festering and is non to be photocopied 2 7 7 8 9 10 11 12 13 14 15 15 16 17 18 19 20 21 21 26 31 35 36 36 37 38 40 40 0115 0208 2010 knave 3 CONTENTS Industry associations tie in Datamonitor look Disclaimer approximately DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 41 41 42 43 43 43 43 Philippines goop Datamonitor. This write is a licensed convergence and is non to be photocopied 0115 0208 2010 scalawag 4 CONTENTS LIST OF TABLES display board 1 flurry 2 defer 3 sidestep 4 put over 5 postpone 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Philippines cleanse market value $ million, 200610(e) Philippines gunk market volume million units, 200610(e) Philippines welt market segmentation I% shargon, by value, 2010(e) Philippines ooze market segmentation II % sh atomic number 18, by value, 2010(e) Philippines lash market share % share, by value, 2010(e) Procter & Gamble participation, The chthonianlying facts Procter & Gamble Company, The key fiscals ($) Procter & Gamble Company , The key financial ratios Colgate-Palmolive Company key facts Colgate-Palmolive Company key financials ($) Colgate-Palmolive Company key financial ratios Unilever key facts Unilever key financials ($) Unilever key financials () Unilever key financial ratios Philippines welt market statistical statistical distribution % share, by value, 2010(e) Philippines soap market value forecast $ million, 201015 Philippines soap market volume forecast million units, 201015 Philippines surface of tribe (million), 200610 Philippines gdp (constant 2000 determines, $ zillion), 200610 Philippines gdp (current prices, $ one million million million), 200610 Philippines inflation, 200610 Philippines consumer price index (absolute), 200610 Philippines supercede judge, 200610 10 11 12 13 14 21 24 24 26 28 29 31 33 33 33 35 36 37 38 38 38 39 39 39 Philippines exclusive Datamonitor. This visibleness is a licensed overlap and is non to be photocopied 0115 0208 2010 scalawag 5 CONTENTS LIS T OF FIGURES framing 1 trope 2 symbol 3 gauge 4 guess 5 Figure 6 Figure 7 Figure 8 Figure 9 Philippines soap market value $ million, 200610(e) Philippines soap market volume million units, 200610(e) Philippines soap market segmentation I% share, by value, 2010(e) Philippines soap market segmentation II % share, by value, 2010(e) Philippines soap market share % share, by value, 2010(e) Forces driving com dearieition in the soap market in Philippines, 2010 Drivers of vendee assembly line leader in the soap market in Philippines, 2010 Drivers of take into accountr tycoon in the soap market in Philippines, 2010 Factors influencing the same(p)lihood of new entrants in the soap market in Philippines, 2010 Factors influencing the little terror of substitutes in the soap market in Philippines, 2010 Drivers of degree of rivalry in the soap market in Philippines, 2010 Procter & Gamble Company, The revenues & positivity Procter & Gamble Company, The summations & liabilities Colgat e-Palmolive Company revenues & lucrativeness Colgate-Palmolive Company assets & liabilities Unilever revenues & profitability Unilever assets & liabilities Philippines soap market distribution % share, by value, 2010(e) Philippines soap market value forecast $ million, 201015 Philippines soap market volume forecast million units, 201015 10 11 12 13 14 15 16 17 18 19 20 25 25 29 30 34 34 35 36 37 Figure 10 Figure 11 Figure 12 Figure 13 Figure 14 Figure 15 Figure 16 Figure 17 Figure 18 Figure 19 Figure 20 Philippines goo Datamonitor.This indite is a licensed crossroad and is not to be photocopied 0115 0208 2010 knave 6 MARKET OVERVIEW MARKET OVERVIEW Market definition The soap market consists of retail sales of stave off soap and crystalline soap. The market is valued according to retail selling price (RSP) and entrust ins any applicable taxes. Any currency conversions used in the creation of this cross have been calculated using constant 2010 annual average commute rat es. For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea, Indonesia, the Philippines, Thailand, Vietnam, New Zealand, Hong Kong, Malaysia, Pakistan and Taiwan. Philippines Soap Datamonitor.This profile is a licensed merchandise and is not to be photocopied 0115 0208 2010 rascal 7 MARKET OVERVIEW Research highlights The Philippines soap market generated total revenues of $132. 2 million in 2010, representing a commingle annual growth rate (CAGR) of 3. 9% for the boundary spanning 2006-2010. Bar soap sales proved the most remunerative for the Philippines soap market in 2010, generating total revenues of $118. 5 million, equivalent to 89. 6% of the markets boilersuit value. The performance of the market is forecast to slow, with an anticipate CAGR of 3. 5% for the fiveyear peak 2010-2015, which is evaluate to lead the market to a value of $156. million by the end of 2015. Philippines Soap Datamonitor. This profile i s a licensed product and is not to be photocopied 0115 0208 2010 Page 8 MARKET OVERVIEW Market analysis The Philippines soap market grew at a steady rate during the arrest 2006-2010, as a result of steady sales growth in the perspicuous soap and bar soap categories. The everyplaceall market growth is expected to decelerate in the forthcoming five years. The Philippines soap market generated total revenues of $132. 2 million in 2010, representing a compound annual growth rate (CAGR) of 3. 9% for the period spanning 2006-2010. In comparison, the Malaysian and Thai markets grew with CAGRs of 3. 2% and 3. % various(prenominal)ly, all everywhere the same period, to reach respective values of $60. 7 million and $182 million in 2010. Market consumption volumes increased with a CAGR of 2. 7% amid 2006 and 2010, to reach a total of 93. 7 million units in 2010. The markets volume is expected to rise to 103. 9 million units by the end of 2015, representing a CAGR of 2. 1% for the 2010 -2015 period. Bar soap sales proved the most lucrative for the Philippines soap market in 2010, generating total revenues of $118. 5 million, equivalent to 89. 6% of the markets everyplaceall value. In comparison, sales of liquid soap generated revenues of $13. 8 million in 2010, equating to 10. % of the markets aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 3. 5% for the fiveyear period 2010-2015, which is expected to lead the market to a value of $156. 8 million by the end of 2015. Comparatively, the Malaysian and Thai markets provide grow with CAGRs of 2. 6% and 2. 1% respectively, all over the same period, to reach respective values of $69 million and $201. 8 million in 2015. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 9 MARKET VALUE MARKET VALUE The Philippine soap market grew by 3. 7% in 2010 to reach a value of $132. million. The compound annu al growth rate of the market in the period 200610 was 3. 9%. Table 1 Year 2006 2007 2008 2009 2010(e) CAGR 200610 point of reference Datamonitor Philippines soap market value $ million, 200610(e) $ million 113. 6 118. 3 122. 9 127. 5 132. 2 PHP million 5,137. 1 5,350. 2 5,557. 8 5,768. 8 5,982. 8 million 85. 5 89. 1 92. 6 96. 1 99. 6 % Growth 4. 1 3. 9 3. 8 3. 7 3. 9% DATAMONITOR Figure 1 Philippines soap market value $ million, 200610(e) computer address Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 10 MARKET VOLUME MARKET VOLUMEThe Philippine soap market grew by 2. 4% in 2010 to reach a volume of 93. 7 million units. The compound annual growth rate of the market in the period 200610 was 2. 7%. Table 2 Year 2006 2007 2008 2009 2010(e) CAGR 200610 theme Datamonitor Philippines soap market volume million units, 200610(e) million units 84. 2 86. 6 89. 1 91. 5 93. 7 % Growth 2. 9 2. 9 2. 7 2. 4 2. 7% DATAMONITOR Figure 2 Philippines soap market volume million units, 200610(e) etymon Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 11 MARKET SEGMENTATION I MARKET SEGMENTATION IBar soap is the largest segment of the soap market in Philippines, accounting for 89. 6% of the markets total value. The liquid soap segment accounts for the remain 10. 4% of the market. Table 3 Category Bar soap runny soap lend reservoir Datamonitor Philippines soap market segmentation I% share, by value, 2010(e) % appoint 89. 6% 10. 4% 100% DATAMONITOR Figure 3 Philippines soap market segmentation I% share, by value, 2010(e) lineage Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 12 MARKET SEGMENTATION II MARKET SEGMENTATION II Philippines accounts for 2. 3% of the Asia-Pacific soap market value.Thail and accounts for a further 3. 1% of the Asia-Pacific market. Table 4 Category Thailand Philippines Malaysia New Zealand Rest of Asia-Pacific Total fount Datamonitor Philippines soap market segmentation II % share, by value, 2010(e) % Share 3. 1% 2. 3% 1. 0% 0. 4% 93. 3% 100% DATAMONITOR Figure 4 Philippines soap market segmentation II % share, by value, 2010(e) cum Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 13 MARKET SHARE MARKET SHARE Procter & Gamble Company, The is the lead-in player in the Philippine soap market, generating a 64. % share of the markets value. Colgate-Palmolive Company accounts for a further 16% of the market. Table 5 Company Procter & Gamble Company, The Colgate-Palmolive Company Unilever Others Total Source Datamonitor Philippines soap market share % share, by value, 2010(e) % Share 64. 4% 16. 0% 1. 9% 17. 8% 100% DATAMONITOR Figure 5 Philippines soap market sh are % share, by value, 2010(e) Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 14 FIVE FORCES digest FIVE FORCES ANALYSIS The soap market volition be analyzed taking manufacturers of soaps as players.The key purchaseers willing be taken as distributors of soaps such as retailers, and suppliers of lye, solid fats and further inputs (e. g. water, antibacterial drug agents and moisturizers) used in the take of soaps as the key suppliers. Summary Figure 6 Forces driving com positron emission tomographyition in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR The Philippines soap market is highly gruelling with top three players accounting for 82. 2% of the total market value. The market has the presence of leading players like Procter & Gamble Company, Colgate-Palmolive and Unilever. Independent retailers are the main buyers in the Philippines soap market.Suppli ers to the own(prenominal) hygiene market are withal weakened by the scale of market players. Suppliers of ingredients and packaging are smaller relative to manufacturers, which decreases supplier power in this market. However, suppliers provide for a diverse client root and correspondingly supplier power is assessed as centrist overall. Attempting to enter this market is precarious, with new entrants competing with numerous sophisticated companies with large scale economies. The market is wellnessy demoteed and many of the players sell similar products, leading to an intensely agonistic environment, with players competing for the same share of the market.However, the diversity of products offered by the market players reduces rivalry to a certain degree. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 15 FIVE FORCES ANALYSIS Buyer power Figure 7 Drivers of buyer power in the soap market in Philippines, 20 10 Source Datamonitor DATAMONITOR In Philippines, the main distribution channels for the soaps are independent retailers, which account for 52. 8% of the total sales value. Retailers often fulfil a position of power in the supply chain which allows them to carry on favorable contracts with manufacturers, this enhances buyer power.Furthermore, soaps are just one of a broad(a) paradigm of products veer by most retailers this reduces the importance of this product to buyers, thus increasing buyer power further. However, carrying is an important way of maintaining end-user loyalty, and as a result retailers are required to stock the more ordinary brands, which reduce their bargaining strength and buyer power. Overall buyer power is assessed as moderate. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 16 FIVE FORCES ANALYSIS Supplier power Figure 8 Drivers of supplier power in the soap market in Philippines, 2 010 Source Datamonitor DATAMONITORCommercial bar soaps contain atomic number 11 tallowate, sodium cocoate, sodium treatate and similar ingredients, all of which are the results of reacting solid fats (tallow, coconut oil, and palm kernel oil respectively) with lye. Therefore key suppliers to the soap market are suppliers of lye, solid fats and further inputs (e. g. water, antibacterial agents and moisturizers) used in the product of liquid soaps. Chemical suppliers often supply lye to manufacturers, and these companies are often relatively largescale and fewer in number, which increases supplier power. Overall, supplier power is assessed as moderate in the Philippines soap market. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 115 0208 2010 Page 17 FIVE FORCES ANALYSIS New entrants Figure 9 Factors influencing the likelihood of new entrants in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR There is limited product differentiation within the soap market, with the key segments consisting of bar and liquid soaps, and this coupled with weak market growth may act as a deterrent to strength new entrants. However, product variations throne be achieved through the use of fragrances, and invent or design of soap bars etc. It may be possible for new entrants to achieve relative success stressing artisan production methods, e. g. handmade, natural aromatherapy soaps.Furthermore, it is important for new entrants to find a place for their products on the supermarket and drug store shelves and as retail space is a limited resource, this means that new entrants must persuade the stores that it is worth displacing older brands to practise way for a new product. Overall, the likelihood of new entrants is moderate. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 18 FIVE FORCES ANALYSIS Substitutes Figure 10 Factors influencing the threat of substitutes in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR Substitutes to manufactured soap bars, and liquid soaps can be achieved through plazamade versions of soaps. This method would allow consumers to tailor their production method with ingredients to suit their preferences.However, it is likely to be more expensive to buy ingredients separately than manufactured soaps, and the method used to unwrap the soap is relatively clock time consuming. Furthermore, the end results may besides be unpredictable and would not produce the desired results compares to branded soaps. These factors are likely to limit the threat of such substitutes. Overall, the threat of substitutes is assessed as weak. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 19 FIVE FORCES ANALYSIS Rivalry Figure 11 Drivers of degree of rivalry in the soap market in Philippines, 2010 Source Datamonitor DATAMO NITOR The Philippines soap market is highly concentrated with top three players accounting for 82. 2% of the total market value.These companies are largely diversified, with product ranges covering markets beyond other(a) personal sustenance products, with leading player Colgate-Palmolive offering consumer products such as spoken heraldic bearing, syndicate sur font, theoretical account wish well and pet victual products. This means that players arent heavily reliant upon sales of soap products, which reduces the degree of rivalry to an extent. Overall, there is a moderate degree of rivalry in the Philippines soap market. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 20 jumper cable COMPANIES LEADING COMPANIES Procter & Gamble Company, TheTable 6 subject office earpiece local anaesthetic office squall Website Financial year-end Ticker Stock exchange Source phoner website Procter & Gamble Company, The key facts One Procter & Gamble Plaza, Cincinnati, Ohio 45201, USA 1 513 983 1100 Distributing Philippines Inc. , 6750 Ayala Office Tower, Makati 1226, PHI 63 2 894 39 55 www. pg. com June PG New York DATAMONITOR Procter & Gamble Company (P) is engaged in the manufacture and marketing of consumer products. The connection markets more than 300 brands in over 180 countries spanning the the Statess, Europe, the Middle eastside and Africa (EMEA), and Asian region. It is headquartered in Cincinnati, Ohio and employs about 127,000 people.P sells its products through mass merchandisers, grocery stores, social rank club stores, drug stores and in high-frequency stores. P is organized into three cosmos(prenominal) caper units (GBUs) and a world(prenominal) trading operations assemblage. The GBUs of the come with comprise apricot and grooming, health and easy-being, and abode wangle stage business units. The GBUs identify common consumer films, develop new products and build its brands. The business units comprising the GBUs are aggregated into six reportable segments sweetie grooming health sell snacks and pet apprehension theoretical account economic aid and position care and baby care and family care. The dish GBU comprises the beauty and the grooming businesses the health and well-being GBU consists of the health care, and the snacks and pet care businesses.The household care GBU comprises the fabric care and denture care as well as the baby care and family care businesses. The beauty segment admits cosmetics, deodourants, tomentum cerebri care, skin care, prestige fragrances and personal cleansing. The blur care sub-segment consists of conditioner, hair colorants, beauty parlor products, shampoo and styling agents. The key brands offered by the segment allow in Head & Shoulders, Olay, Pantene, Head and Shoulders, Aussie, Fekkai, Nioxin and Wella. The key brands offered in the Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 21 LEADING COMPANIES deodorant course of instruction overwhelm Old Spice, Secret and Gillette.Personal cleansing products include brands such as Camay, Gillette, Ivory, Olay, Old spice, and Zest in the eubstance wash category. In phratry 2008, the Procter & Gamble acquired NIOXIN Research Laboratories, a player in the scalp care professional haircare segment. NIOXIN offers a range of products that focus on the scalp and are distributed through salons and salon stores in more than 40 countries. In April 2009, P sold its ethnic hair care go with Johnson Products to a group of investors. Johnson Products is a major player in the ethnic hair care market in Americas with a range of 30 products that includes the slake Treatment and Ultra Sheen brands.In the same year P sold of its worldwide Infusium 23 hair care business to Helen of Troy, a designer, developer and world liberal marketer of personal care and household consu mer products. The grooming segment comprises blades and razors, face and shave preparation products (such as graze puzzle out), electric hair removal devices and small household appliances. The key brands marketed by the grooming segment include Braun, Fusion, Gillette and Mach3. The electric hair removal devices and small home appliances are marketed downstairs the Braun brand. The healthcare segment includes oral care, feminine care, pharmaceuticals and personal health care businesses.The oral care products are marketed worldwide to a lower place the brands height and Oral-B. In December 2008, Panasonic Electric Works entered into a supply accordance with P to supply its P excessivelynic electric toothbrush, which P introduced in the US and European markets during late 2009 low its own brand break. In pharmaceuticals and personal health, P serves the global bisphosphonates market for the treatment of osteoporosis nether the Actonel brand. It leads the market in nonprescri ption(prenominal) heartburn medications and in respiratory treatments. The snacks and pet care segment markets its products beneath the brands lams and Pringles. In the snacks business, the companionship sells potato chips through its Pringles brand.The fabric care and home care segment offers a wide range of fabric care products including laundry cleaning products and fabric conditioners and home care products, including administer care, outdoors cleaners and air fresheners and batteries. The segment markets its products low Ariel, Dawn, Downy, Duracell, Gain and Tide brands. The dish care products are offered under Cascade, Dawn, Ivory, Ariel and Joy brands. The baby care and family care segment offers baby wipes, tub tissues, diapers, facial tissues and paper towels under the sideline brands Bounty, Charmin and Pampers. The connections family care business primarily operates in North America.The global operations group consists of the market development organization (MDO) and global business services (GBS). The MDO comprises retail customer, trade channel and country- particular(prenominal) teams. It is Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 22 LEADING COMPANIES organized along five geographic regions North America, westerly Europe, Central & easterly Europe/Middle East/Africa (CEEMEA), Latin America and Asia (comprises Japan, great China and ASEAN/Australia/India/Korea (AAIK)). The GBS similarly provides technology, processes and standard data tools to support the operations of GBUs and the MDO.P also operates P Professional, a business-to-business division that serves food services, commercial cleaning, live and vending industries. The companys North American operation covers Canada, Puerto Rico and the US regions. P&G has a presence in every country in westerly Europe. In Western Europe, the company operates about 35 manufacturing plants and markets over 100 brands . P&Gs CEEMEA includes the Balkans, Central Europe North, Central Europe South, Eastern Europe, Middle East, Sub Sahara, Turkey/Caucasia and the Central Asian Re customarys. In Latin America, the company operates 19 manufacturing sites, 12 distribution plazas and a service center in 14 countries.Ps Asian operation covers China, Japan, Korea, Hong Kong, India, Australia, New Zealand, Indonesia, Philippines, Singapore, Taiwan, Vietnam, Thailand, Sri Lanka, Malaysia and Bangladesh. P&G operates across Western Europe. The region accounts for about a quarter of the companys total business. P&G markets over 100 brands in Europe. Some major brands marketed by the company in Europe include Pampers, Oral-B, Ariel, Always, Pantene, Mach3, Herbal Essences, Pringles, Lenor, Iams, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. P&G launched Fairy auto bathing in Western Europe in FY2008. The Asia-Pacific operations of P&G are shared out into three sub-regions Asean, Australia and India (AAI), Greater China (China and Taiwan) and North Asia (Japan and Korea).However, P&G is centralizing its Asia-Pacific operations into a single entity to increase its focus on acclivitous economies. The company is expected to merge GBUs for the three regional hubs into one to rectify efficiency. In February 2010, P&G launched a plant- base hair care range under the brand Nature Fusion, comprising shampoo, conditioner and leave-in conditioner. The product range consists of ingredients derived from plants known for their traditional medicinal qualities. Key Metrics Procter & Gamble generated revenues of $78. 9 billion in the financial year (FY) ended June 2010, an increase of 2. 9% over 2009. The companys exonerate income totaled $12. 7 billion in FY2010, a decrease of 5. 2% over 2009.The beauty and grooming GBU accounted for 34. 4% of the total revenues in FY2010. revenue enhancements from beauty and grooming GBU reached $27. 1 billion in FY2010, an increase of 3% over FY 2009. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 23 LEADING COMPANIES Table 7 $ million Procter & Gamble Company, The key financials ($) 2006 68,222. 0 8,684. 0 135,695. 0 72,787. 0 138,000 2007 74,832. 0 10,340. 0 138,014. 0 71,254. 0 138,000 2008 79,257. 0 12,075. 0 143,992. 0 74,498. 0 138,000 2009 76,694. 0 13,436. 0 134,833. 0 71,451. 0 135,000 2010 78,938. 0 12,736. 0 128,172. 0 66,733. 0 127,000Revenues Net income (loss) Total assets Total liabilities Employees Source company filings DATAMONITOR Table 8 proportionality Procter & Gamble Company, The key financial ratios 2006 12. 7% 20. 2% 120. 5% 69. 1% 53. 6% 8. 8% $494,362 $62,928 2007 13. 8% 9. 7% 1. 7% (2. 1%) 51. 6% 7. 6% $542,261 $74,928 2008 15. 2% 5. 9% 4. 3% 4. 6% 51. 7% 8. 6% $574,326 $87,500 2009 17. 5% (3. 2%) (6. 4%) (4. 1%) 53. 0% 9. 6% $568,104 $99,526 2010 16. 1% 2. 9% (4. 9%) (6. 6%) 52. 1% 9. 7% $621,559 $100,283 utility margin Reven ue growth Asset growth Liabilities growth Debt/asset ratio think on assets Revenue per employee value per employee Source company filings DATAMONITORPhilippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 24 LEADING COMPANIES Figure 12 Procter & Gamble Company, The revenues & profitability Source company filings DATAMONITOR Figure 13 Procter & Gamble Company, The assets & liabilities Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 25 LEADING COMPANIES Colgate-Palmolive Company Table 9 Colgate-Palmolive Company key facts 300 Park Avenue, New York City, New York 10022, USA 1 212 310 2000 1 212 310 3284 www. colgate. om December CL New York DATAMONITOR Head office Telephone Fax Website Financial year-end Ticker Stock exchange Source company website Colgate-Palmolive Company (Colgate) engages in the manufacture and marke ting of a wide range of consumer products such as toothpastes, toothbrushes, detergents, shower gels, conditioners, shampoos, cleansers, bleaches and pet foods. The company markets its products in over 200 countries and territories throughout the world. It is headquartered in New York, the US and employs rough 39,200 people. Colgate owns more than 80 brands across various product categories such as oral care, personal care, home care and pet nutrition.The principal global and regional trademarks owned by the company include Colgate, Palmolive, Mennen, repair Stick, dame Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Toms of Maine, Ajax, Axion, Fabuloso, Soupline, Suavitel, Hills apprehension Diet and Hills Prescription Diet. The company operates in ii product segments oral, personal and home care and pet nutrition. The oral, personal and home care segment operates through quartette geographic divisions North America, Latin America, Europe/South Pacific an d Greater Asia/Africa, which sell to a shape of retail and wholesale customers and distributors. The oral care business of Colgate includes products such as toothpaste, toothbrushes, oral rinses and dental floss, and pharmaceutical products for dentists and other oral health professionals.The company offers a wide variety of toothpaste, which includes plaque and gingivitis prevention toothpaste, long long-lived fresh breath toothpaste, tartar control toothpaste, baking soda and hydrogen peroxide toothpaste, cavity protection toothpaste, and sensitivity relief toothpaste under the Colgate brand. The company also provides two types of toothbrushes conventional and electric toothbrushes. The conventional toothbrushes include whole brim clean toothbrush, fresh breath toothbrush, flexible head toothbrush Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 26 LEADING COMPANIES nd deep cleaning toothbrush. The company mar kets toothpastes under Colgate Total and Colgate Max Fresh brands manual toothbrushes under the Colgate 360 brand name and oral rinses under Colgate and Colgate Plax brand names. The personal care business in the US offers shower gels, bar soaps, deodorants, antiperspirants, mens tailries and liquid hand soaps. right(prenominal) the US, the business also offers shampoos and conditioners under the brands Palmolive and Caprice. Colgate markets shower gels through Palmolive and Softsoap brands bar soaps under Palmolive, Irish Spring and Protex brands and deodorants and antiperspirants under Speed Stick and Lady Speed Stick brands.The deodorants offered by Colgate comprise gel, stick, fragrance, and antiperspirant/deodorants. The body wash product line includes advanced moisture body wash, nourishing body wash, and fragrance body wash products. The liquid hand soaps consist of antibacterial soap, foaming hand soap, kitchen soap, moisturizing soap, fragrance soap, and decor soap. The b ar soap products offering include deodorant protection bar soap, antibacterial bar soap, invigorating bar soap, moisturizing bar soap, and exfoliating bar soap. The mens toiletries include shaving cream, lotion aft(prenominal) shave, after shave, splash on after shave, and moisturizing after shave.The home care business manufactures and markets dishwashing liquids, fabric conditioners and household cleaners. Colgate offers a wide variety of dishwashing products under Palmolive, Axion and Ajax brands. The product offering includes hand dishwashing, sensitive skin, antibacterial, oxy cleaning agents, unbidden dishwashers, original formula, fruit scent, and floral scent and natural scent dishwashing products. Colgate markets these products under Ajax, Splash, Spring Sensation, and Oxy Plus brands. The fabric conditioner products comprise liquid fabric conditioners, dryer sheets, dark colours formula, floral scent, natural scent, and baby powder scent.The household cleaners are marke ted under Fabuloso and Ajax brands and include wood cleaner, stand cleaner, all purpose cleaner, powder cleanser, spray formula, pre moistened wipes, and fruit scented products. The pet nutrition segment operates through Hills pet nutrition brand, which is sold principally through the veterinary professionals and specialty pet retailers. The company supplies specialty pet nutrition products for dogs and cats in over 95 countries. Hills markets pet foods primarily under two trademarks Science Diet and Prescription Diet. Science Diet products are sold by authorized pet supply retailers and veterinarians for everyday nutritionary needs. The Prescription Diet includes therapeutic products sold by veterinarians which enable them to wish disease conditions in dogs and cats by improving nutrition value in food intake.In the US, Colgate has its manufacturing and warehousing facilities used by the oral, personal and home care segment business in Morristown, New Jersey Morristown, Tenness ee and Cambridge, Ohio. The pet nutrition segment has major facilities in Bowling Green, Kentucky Topeka, Kansas Commerce, California and Richmond, Indiana. The primary interrogation gist for oral, personal and home care Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 27 LEADING COMPANIES products is located in Piscataway, New Jersey and the primary research centre for pet nutrition products is located in Topeka, Kansas. Piscataway, New Jersey also serves as the companys global data centre.Outside the US, Colgate operates manufacturing facilities for the oral, personal and home care segment in Australia, Brazil, China, Colombia, France, Italy, Mexico, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world. Colgate offers shampoos, bath and shower gels, hand soaps and liquid soaps, as well as shaving products in the personal care segment. The bath and shower gels are marketed under the brands such as Palmolive Naturals, Palmolive Aroma, and Palmolive Thermal. Shampoos and liquid hand soaps are marketed under the Palmolive Naturals brand, and soaps under Palmolive Naturals and Palmolive Aroma brands.The company markets its hair care product under Palmolive resplendence brand name. Key Metrics Colgate-Palmolive Company generated revenues of $15. 6 billion in the financial year (FY) ended December 2010, an increase of 1. 5% over FY2009. The companys net income totaled $2. 2 billion in FY2010, a decrease of 3. 8% over FY2009. The oral, personal and home care segment preserve revenues of $13. 5 billion in FY2010, an increase of 2. 2% over FY2009. Greater Asia/Africa accounted for 22. 2% of the total revenues of the oral, personal and home care segment in FY2010. Revenues from Greater Asia/Africa reached $3 billion in FY2010, an increase of 12. 9% over FY2009.Table 10 $ million Colgate-Palmolive Company key financials ($) 2006 12,237. 7 1,353. 4 9,138. 0 7,727. 1 34,700 2007 13,789. 7 1,737. 4 10,112. 0 7,825. 8 36,000 2008 15,329. 9 1,957. 2 9,979. 3 7,935. 0 36,600 2009 15,327. 0 2,291. 0 11,134. 0 7,877. 0 38,100 2010 15,564. 0 2,203. 0 11,172. 0 8,355. 0 39,200 Revenues Net income (loss) Total assets Total liabilities Employees Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 28 LEADING COMPANIES Table 11 Ratio Colgate-Palmolive Company key financial ratios 2006 11. 1% 7. 4% 7. 4% 8. 0% 84. 6% 15. % $352,671 $39,003 2007 12. 6% 12. 7% 10. 7% 1. 3% 77. 4% 18. 1% $383,047 $48,261 2008 12. 8% 11. 2% (1. 3%) 1. 4% 79. 5% 19. 5% $418,850 $53,475 2009 14. 9% N. M 11. 6% (0. 7%) 70. 7% 21. 7% $402,283 $60,131 2010 14. 2% 1. 5% 0. 3% 6. 1% 74. 8% 19. 8% $397,041 $56,199 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source company filings DATAMONITOR Figur e 14 Colgate-Palmolive Company revenues & profitability Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 29LEADING COMPANIES Figure 15 Colgate-Palmolive Company assets & liabilities Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 30 LEADING COMPANIES Unilever Table 12 Unilever key facts Unilever House, 100 Victoria Embankment, London EC4Y 0DY, GBR 44 20 7822 5252 44 20 7822 5951 www. unilever. com December UL New York DATAMONITOR Head office Telephone Fax Website Financial year-end Ticker Stock exchange Source company website Unilever is a global manufacturer and marketer of consumer goods in the food, personal and homecare segments.Unilever operates under a dual structure. The group has two parent companies Unilever NV and Unilever plc. Unilever NV is a public limited company registered in the Netherlands, while Unilever plc is a public limited company registered in the UK and Wales. The two parent companies, Unilever NV and Unilever plc, along with the group companies, operate as a single economic entity Unilever. It operates through subsidiaries in Germany, Switzerland, France, the UK, the US, and China and has operations in over 170 countries. The groups primary usable segments comprises three geographic regions Asia, Africa, Central and Eastern Europe the Americas and Western Europe.Although Unilevers operations are managed on a geographic basis, the group manages its products under four categories savoury, dressings and spreads ice cream and beverages personal care and home care and other operations. These categories are Unilevers principal product areas. The savoury, dressings and spreads product category includes products like soups, bouillons, sauces, snacks, mayonnaise, salad dressings, olive oil, margarines, spreads and cooking products such as liquid margarines, and frozen food products. Unilevers major brands in this segment includes Knorr, Hellmanns, Becel/Flora (Healthy Heart), Rama/Blue Band (Family Goodness), Calve, Wish-Bone, Amora, Ragu and Bertolli.The company markets its frozen food products under Findus, Sagit, Cogesal and Iglo brand names among others. The ice cream and beverages product category includes sales of ice cream, tea-based beverages, weight management products, and nutritionally enhanced staples sold in developing markets. Unilevers major brands in ice cream are sold under the international Heart brand which includes Cornetto, Magnum, Carte Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 31 LEADING COMPANIES dOr and Solero, rings, Kibon, Algida and Ola. Its tea-based beverage brands include Lipton, Brooke Bond and PG Tips.In addition, Unilever has weight management products such as Slim Fast, and nutritionally enhanced product s include Annapurna and AdeS brands. The personal care product category offers skin care, facial care and hair care products deodorants and anti-perspirants and oral care products. The company offers six global brands which are the core of companys business in the mass skin care, daily hair care and deodorants product areas that includes Dove, Lux, Rexona (including Sure and Degree), Sunsilk (including Seda/Sedal), Axe/Lynx and Ponds. Other key brands include Suave, Clear, Lifebuoy and Vaseline, along with Signal and Close Up in the oral care category.In December 2010, the company acquired the personal care business of the Sara Lee Corporation, which was inform in September 2009. The Sara Lee brand includes Sanex, Radox and Duschdas. Home care and other operations include household products, such as laundry tablets, powders and liquids, soap bars and cleaning products. Unilevers global brands in home care products include Cif, Comfort, Domestos, Omo, bright, Surf and Sunlight bran ds. Other brands marketed by this segment include Omo Surf, Comfort, Radiant and Skip. During late 2008, Unilever further expanded its household and personal hygiene portfolio by acquiring Cosmivoire, a Cote dIvoire-based manufacturer and supplier of food, household, and personal hygiene products.Unilever also announced plans to expand its Asia Pacific operations within home care division. In line with this, Unilever Sri Lanka made an offer to acquire the trademark of Wonderlight Consumer Products Company, in February 2009. Wonderlight Consumer Products Company is a Sri Lankan-based manufacturer of laundry soaps, baby soap, herbal soap, toilet soap, washing powder, scouring powder, and dish powder. Key Metrics Unilever generated revenues of $58. 6 billion in the financial year (FY) ended December 2010, an increase of 11. 1% as compared to 2009. The companys net income reached $5. 6 billion in FY2010, an increase of 25. 9% over FY2009. Unilevers personal care division recorded revenu es of $18. billion in FY2010, an increase of 16. 2% over FY2009. Asia, Africa and Central & Eastern Europe, Unilevers largest geographical market, accounted for 40% of the total revenues in FY2010. Revenues from Asia, Africa and Central & Eastern Europe reached $23. 4 billion in FY2010, an increase of 18. 7% over FY2009. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 32 LEADING COMPANIES Table 13 $ million Unilever key financials ($) 2006 52,514. 3 6,285. 8 49,109. 8 33,647. 7 179,000 2007 53,236. 3 5,150. 5 49,414. 5 32,433. 0 174,000 2008 53,681. 4 6,659. 3 47,877. 8 34,137. 9 174,000 2009 52,754. 4,464. 3 49,035. 6 32,429. 0 163,000 2010 58,634. 5 5,622. 1 54,534. 5 34,560. 5 167,000 Revenues Net income (loss) Total assets Total liabilities Employees Source company filings DATAMONITOR Table 14 million Unilever key financials () 2006 39,642. 0 4,745. 0 37,072. 0 25,400. 0 2007 40,187. 0 3,888. 0 37,302. 0 24,4 83. 0 2008 40,523. 0 5,027. 0 36,142. 0 25,770. 0 2009 39,823. 0 3,370. 0 37,016. 0 24,480. 0 2010 44,262. 0 4,244. 0 41,167. 0 26,089. 0 Revenues Net income (loss) Total assets Total liabilities Source company filings DATAMONITOR Table 15 Ratio Unilever key financial ratios 2006 12. 0% 3. 2% (6. 1%) (17. 4%) 68. 5% 12. % $293,376 $35,116 2007 9. 7% 1. 4% 0. 6% (3. 6%) 65. 6% 10. 5% $305,956 $29,601 2008 12. 4% 0. 8% (3. 1%) 5. 3% 71. 3% 13. 7% $308,514 $38,272 2009 8. 5% (1. 7%) 2. 4% (5. 0%) 66. 1% 9. 2% $323,645 $27,388 2010 9. 6% 11. 1% 11. 2% 6. 6% 63. 4% 10. 9% $351,105 $33,665 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 33 LEADING COMPANIES Figure 16 Unilever revenues & profitability Source company filings DATAMONITORFigure 17 Unilever assets & liabilities Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 34 DISTRIBUTION MARKET DISTRIBUTION Independent Retailers form the leading distribution channel in the Philippine soap market, accounting for a 52. 8% share of the total markets value. Specialist Retailers accounts for a further 14. 4% of the market. Table 16 Channel Independent Retailers Specialist Retailers Supermarkets / hypermarkets Others Total Source Datamonitor Philippines soap market distribution % share, by value, 2010(e) % Share 52. 8% 14. 4% 14. 4% 18. 5% 100% DATAMONITORFigure 18 Philippines soap market distribution % share, by value, 2010(e) Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 35 MARKET FORECASTS MARKET FORECASTS Market value forecast In 2015, the Philippine soap market is forecast to ha ve a value of $156. 8 million, an increase of 18. 6% since 2010. The compound annual growth rate of the market in the period 201015 is predicted to be 3. 5%. Table 17 Year 2010 2011 2012 2013 2014 2015 CAGR 201015 Source Datamonitor Philippines soap market value forecast $ million, 201015 $ million 132. 2 137. 0 141. 9 146. 8 151. 7 156. PHP million 5,982. 8 6,199. 1 6,417. 5 6,639. 2 6,862. 1 7,092. 5 million 99. 6 103. 2 106. 9 110. 6 114. 3 118. 1 % Growth 3. 7% 3. 6% 3. 5% 3. 5% 3. 4% 3. 4% 3. 5% DATAMONITOR Figure 19 Philippines soap market value forecast $ million, 201015 Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 36 MARKET FORECASTS Market volume forecast In 2015, the Philippine soap market is forecast to have a volume of 103. 9 million units, an increase of 10. 9% since 2010. The compound annual growth rate of the market in the period 201015 is predicted to be 2. 1%.Tab le 18 Year 2010 2011 2012 2013 2014 2015 CAGR 201015 Source Datamonitor Philippines soap market volume forecast million units, 201015 million units 93. 7 96. 0 98. 1 100. 1 102. 0 103. 9 % Growth 2. 4% 2. 5% 2. 2% 2. 0% 1. 9% 1. 9% 2. 1% DATAMONITOR Figure 20 Philippines soap market volume forecast million units, 201015 Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 37 MACROECONOMIC INDICATORS MACROECONOMIC INDICATORS Table 19 Year 2006 2007 2008 2009 2010(e) Source Datamonitor Philippines size of population (million), 200610 Population (million) 86. 0 87. 6 89. 3 91. 0 92. 7 % Growth 2. 0% 1. 9% 1. 9% 1. 9% 1. 9% DATAMONITOR Table 20 Year 2006 2007 2008 2009 2010(e)Philippines gdp (constant 2000 prices, $ billion), 200610 Constant 2000 Prices, $ billion 99. 2 106. 2 110. 2 111. 3 119. 2 % Growth 5. 4% 7. 1% 3. 7% 1. 1% 7. 1% DATAMONITOR Source Datamonitor Table 21 Year 2006 2007 20 08 2009 2010(e) Philippines gdp (current prices, $ billion), 200610 Current Prices, $ billion 117. 8 144. 3 170. 2 165. 2 183. 6 % Growth 20. 2% 22. 5% 18. 0% (3. 0%) 11. 2% DATAMONITOR Source Datamonitor Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 38 MACROECONOMIC INDICATORS Table 22 Year 2006 2007 2008 2009 2010(e) Philippines inflation, 200610 Inflation Rate (%) 6. % 2. 8% 9. 3% 3. 2% 3. 8% DATAMONITOR Source Datamonitor Table 23 Year 2006 2007 2008 2009 2010(e) Philippines consumer price index (absolute), 200610 Consumer Price Index (2000 = 100) 137. 9 141. 8 155. 0 159. 9 166. 0 DATAMONITOR Source Datamonitor Table 24 Year 2006 2007 2008 2009 2010 Philippines exchange rate, 200610 Exchange rate ($/PHP) 51. 4087 46. 2140 44. 5728 47. 7318 45. 2396 Exchange rate (/PHP) 64. 5003 63. 2358 65. 2211 66. 5482 60. 0503 DATAMONITOR Source Datamonitor Philippines Soap Datamonitor. This profile is a licensed produ ct and is not to be photocopied 0115 0208 2010 Page 39 APPENDIX APPENDIX MethodologyDatamonitor Industry Profiles draw on grand primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and loving style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic training, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country.The parameters of each definition are carefull reviewed at the start of the research process to ensure they match the requirements of both the mark et and our clients Extensive secondary research activities ensure we are endlessly fully cutting-edge with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary cultivation sources, including National/Governmental statistics foreign data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business teaching libraries and databases Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to arrive at market models and forecasts, which can then be refined according to specific competitive, regulatory and emand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 201 0 Page 40 APPENDIX Industry associations International Association for Soaps, Detergents and aliment Products Square Marie-Louise 49, B-1000 Brussels, Belgium Tel. 32 2 230 8371 Fax 32 2 230 8288 www. aise-net. org Related Datamonitor research Industry profiles Soap in Malaysia Soap in Thailand Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 41 APPENDIX DisclaimerAll Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the forward permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whos e accuracy we are not always in a position to guarantee. As such Datamonitor can immerse no liability hatever for actions taken based on any information that may subsequently prove to be incorrect. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 42 ABOUT DATAMONITOR ABOUT DATAMONITOR The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, pharmaceutic & Healthcare, Retail, Technology and Telecoms industries. Combining our industry knowledge and experience, we assist over 6,000 of the worlds leading companies in making better strategic and operational decisions.Delivered online via our user-friendly web platforms, our market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. Premium Reports Datamonitors premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, military serviceing you create new business opportunities and ideas. Summary Reports Our series of company, industry and country profiles complements our premium products, providing top-level information on 30,000 companies, 3,000 industries and 100 countries.While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative compendium information you need including predictions and forecasts. Datamonitor consulting We hope that the data and analysis in this profile will help you make informed and imaginative business decisions. If you have further requirements, Datamonitors consulting team may be able to help you. For more information about Datamonitors consulting capabilities, please contact us directly at emailprotected com. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 43